The Story Behind My Work
I’ve had the pretty unique experience of building three very different careers — all within the same business as it grew from 30 to 300 people, went through three changes in ownership, and many more changes of management.
I started out as a top seller, thriving in the world of sales. From there, I stepped into management, building and developing top-performing teams. Eventually, I turned my sights to something bigger: shaping culture at a global scale and driving business transformation. Each of those transitions was a huge upheaval from what I had known before. They were exciting, yes, but also exhausting — because more often than not, I had to carve out the path myself. I saw the gaps, I stepped into them, and I taught myself what I needed to know. That experience gave me the courage and creativity to keep reinventing myself — but it also showed me how tough change can feel when you’re navigating it alone.
The Story Behind My Work
People I've
worked with
At the same time, my personal life was changing. I became a mother during the pandemic — the greatest learning curve of my life. It reshaped my identity at home just as much as it did at work. It wasn’t easy. I had to fight to protect my place in a dramatically changing business world whilst adjusting to the demands of motherhood. That period gave me a new perspective on confidence, resilience, and how fragile both can become if businesses don’t know how to support their people through transition.
At a pivotal moment, I was lucky enough to work with a coach. Without realising it, I had been close to losing my confidence completely, and accepting a new reality that didn’t reflect my potential. Coaching was a turning point. It showed me the power of perspective, how shifting the lens you look through can reshape the way you see yourself, your challenges, and ability to influence your own future. This experience changed how I lead and coach today. It opened my eyes to the fact that unlocking talent isn’t just about the individual. It’s about the wider systems they operate within.
What I’ve learned is this: transformation, personal or organisational, is never about ticking boxes. It’s about being deliberate in creating the right conditions for success. People are shaped by the systems they work within, just as businesses are shaped by their people. The more intentional a business can be about creating the environment that drives the behaviours it needs, the greater its success will be.
That belief is what drives my consultancy. I bring together all my experiences — selling, leading, transforming, reinventing, and coaching — into a clear and practical approach that helps businesses and people live with clarity and purpose. Because with it’s clarity and purpose that transforms performance.